create a one-of-a-kind fine jewelry design in solid 14k gold, handcrafted in los angeles. whether you start from scratch or transform an heirloom, we guide you every step of the way.
create a one-of-a-kind fine jewelry design in solid 14k gold, handcrafted in los angeles. whether you start from scratch or transform an heirloom, we guide you every step of the way.
fill out a short form and julia will personally text you within 24 hours — no design tool, just a real conversation.
fill out a short form and julia will personally text you within 24 hours — no design tool, just a real conversation.
meet your designer
julia walks you through exactly what to expect — from your first idea to holding the finished design in your hands.
we've designed the custom process to feel personal, not overwhelming. you'll work directly with our founders — every detail guided, every question welcomed.
customer conversations
these are actual texts from customers after receiving their custom jewelry design. no script, no filter — just real reactions to designs made with intention.
customer stories
Have a question not listed here? Julia answers personally at hello@juwels.co or call 415-932-9224.
our custom jewelry starts at approximately $2,000, varying based on design and materials. we always share clear estimates upfront — no surprises. a $100 cad design fee begins the process and is applied toward your final cost.
each bespoke piece is handcrafted individually. typical timelines are 6–10 weeks from design approval to delivery. we'll give you an exact estimate once your design is finalized, and keep you updated throughout.
that's perfectly fine — most clients start with just an idea, a feeling, or a reference image. julia will guide you through every option: metal, stone, setting, and style. you don't need to arrive with a finished concept.
absolutely. we regularly redesign heirlooms, engagement rings, and inherited pieces into something new and meaningful. if you're looking to transform a piece with a new story, we'd love to help.
yes — custom birthstone rings are one of our most requested designs. we'll help you select the right stone, setting, and metal to create a piece that's deeply personal and beautifully made.
julia will personally text you within 24 hours to start a conversation. there's no commitment, no pressure — just a chance to talk through your idea and see if we're the right fit for each other.