juwels & co was founded by julia van arsdale and julia malysch — two creatives who met studying photography and never stopped collaborating. julia v leads creative direction and customer experience. julia m leads growth strategy and product development. together they built a fine jewelry brand from the ground up in los angeles, rooted in the belief that jewelry should be both beautiful and meaningful.
juwels & co was founded by julia van arsdale and julia malysch — two creatives who met studying photography and never stopped collaborating. julia v leads creative direction and customer experience. julia m leads growth strategy and product development. together they built a fine jewelry brand from the ground up in los angeles, rooted in the belief that jewelry should be both beautiful and meaningful.
what started as a shared passion for storytelling and design became juwels & co. from order fulfillment to brand partnerships, every part of the business reflects the same values that brought them together — precision, care, and a commitment to doing things right. that foundation is what makes the brand feel different.
what started as a shared passion for storytelling and design became juwels & co. from order fulfillment to brand partnerships, every part of the business reflects the same values that brought them together — precision, care, and a commitment to doing things right. that foundation is what makes the brand feel different.
When you wear Juwels&Co, you're experiencing more than just jewelry—you're stepping into something personal, powerful, and entirely your own. Every piece is designed with intention, crafted to reflect your unique story, your energy, and your strength. You’re not following trends—you’re setting your own path with jewelry that empowers you to feel confident and connected. From the moment you explore our collection to the day your piece arrives, you’ll feel supported with thoughtful, white-glove service that treats you like a close friend. And because you care about where and how things are made, so do we—each piece is created with responsibly sourced materials and meaningful design choices that align with what matters to you. This is jewelry made for your journey—rooted in purpose, created with care, and worn with pride.
When you wear Juwels&Co, you're experiencing more than just jewelry—you're stepping into something personal, powerful, and entirely your own. Every piece is designed with intention, crafted to reflect your unique story, your energy, and your strength. You’re not following trends—you’re setting your own path with jewelry that empowers you to feel confident and connected. From the moment you explore our collection to the day your piece arrives, you’ll feel supported with thoughtful, white-glove service that treats you like a close friend. And because you care about where and how things are made, so do we—each piece is created with responsibly sourced materials and meaningful design choices that align with what matters to you. This is jewelry made for your journey—rooted in purpose, created with care, and worn with pride.
every piece is customizable and deeply personal. designed with intention, crafted with meaning — jewelry that tells your story, not ours. wear it as a reminder of your own strength.
we treat every customer like a dear friend — anticipating needs, responding personally, and never applying pressure. white-glove service isn't a department here. it's how we work.
every decision — from materials to timing — is made with meaning, not urgency. responsibly sourced stones, a traceable supply chain, fair labor practices. we are transparent about where things come from and why we make the choices we do.
every piece is customizable and deeply personal. designed with intention, crafted with meaning — jewelry that tells your story, not ours. wear it as a reminder of your own strength.
we treat every customer like a dear friend — anticipating needs, responding personally, and never applying pressure. white-glove service isn't a department here. it's how we work.
every decision — from materials to timing — is made with meaning, not urgency. responsibly sourced stones, a traceable supply chain, fair labor practices. we are transparent about where things come from and why we make the choices we do.
Curious about gemstones, care tips, or what’s trending in the jewelry world? Our blog covers your most asked questions and dives into the latest industry topics.
Curious about gemstones, care tips, or what’s trending in the jewelry world? Our blog covers your most asked questions and dives into the latest industry topics.
We are expert in understanding diamonds. With years of experience in the diamond industry, we are highly trained and knowledgeable about the 4Cs - Cut, Clarity, Color, and Carat. We understand the the process of finding the perfect diamond can be very stressful. Thats why we offer predetermined diamond quality standards, certified by GIA and IGI.
CARAT -
we offer all-carat weight
Diamonds are measured by their carat weight. Large diamonds are rarer than small ones. Besides the other 3 Cs, the carat is based purely on personal preference.
CUT- Excellent
When a diamond is well-cut, light travels through it in a breathtaking way. That's why we only offer excellent-cut diamonds.
CLARITY - VVS-VS
During the growing process of a diamond, they can form natural marks called inclusions or blemishes. We recommended diamonds from FL (flawless - no marks) to VS2 (very slightly included marks).
COLOR - D-G
The majority of diamonds used in jewelry are
almost colorless with a slightly yellowish or brown tinge. Color is described using different letters – we recommend diamonds from D (colorless) to J (near colorless).
We are expert in understanding diamonds. With years of experience in the diamond industry, we are highly trained and knowledgeable about the 4Cs - Cut, Clarity, Color, and Carat. We understand the the process of finding the perfect diamond can be very stressful. Thats why we offer predetermined diamond quality standards, certified by GIA and IGI.
CARAT -
we offer all-carat weight
Diamonds are measured by their carat weight. Large diamonds are rarer than small ones. Besides the other 3 Cs, the carat is based purely on personal preference.
CUT- Excellent
When a diamond is well-cut, light travels through it in a breathtaking way. That's why we only offer excellent-cut diamonds.
CLARITY - VVS-VS
During the growing process of a diamond, they can form natural marks called inclusions or blemishes. We recommended diamonds from FL (flawless - no marks) to VS2 (very slightly included marks).
COLOR - D-G
The majority of diamonds used in jewelry are
almost colorless with a slightly yellowish or brown tinge. Color is described using different letters – we recommend diamonds from D (colorless) to J (near colorless).
