Redefining Luxury With Ethically Sourced & Lab-Grown Diamonds

Redefining Luxury- Ethically Sourced Diamonds

COMING SOON (Solitaire)

Toi et Moi Birthstone Ring

The Highest Quality Diamonds, the Purest Conscience, and a Strong, Personal Connection.

Two Outstanding Creatives with the Same Name

Two Outstanding Creatives with the Same Name

Hi! We’re Julia and Julia, a German duo with over 10 years of experience in high-end luxury; Julia M. as a former Editor at Vogue Germany and Julia V. as Art Director for Airbnb Luxe. 16 years after we
initially met and bonded (while studying photography), our strong connection and shared passion for
high-quality products led us to establish our Seattle-based company,
Juwels & Co.

Hi! We’re Julia and Julia, a German duo with over 10 years of experience in high-end luxury; Julia M. as a former Editor at Vogue Germany and Julia V. as Art Director for Airbnb Luxe. 16 years after we
initially met and bonded (while studying photography), our strong connection and shared passion for
high-quality products led us to establish our Seattle-based company,
Juwels & Co.

Two Quality-Obsessed Trailblazers with a Shared Nationality

Two Quality-Obsessed Trailblazers with a Shared Nationality

We founded Juwels & Co on the belief that a luxurious life doesn’t have to be at the expense of
nature and our fellow human beings. Breaking away from the long-standing practices and unethical norms of the traditional diamond industry, we are paving the way to a better future with lab-grown and ethically sourced diamond jewelry. Our process for identifying elite craftsmanship and advanced high technology is infused with the same spirit of excellence that gives German engineering its reputation.

Two Complementary Thinkers in Perfect Harmony

Sustained by our time-tested friendship and exceptional teamwork, Juwels & Co. is a testament to our distinct, yet complementary strengths. In prioritizing our clients’ experience and refining every facet of our operations, we leverage the same talents and dispositions that underlie our 16-year bond. From order fulfillment and certifications to brand collaborations and activism, Juwels & Co. is a true reflection of our Julia x Julia bond.

We founded Juwels & Co on the belief that a luxurious life doesn’t have to be at the expense of
nature and our fellow human beings. Breaking away from the long-standing practices and unethical norms of the traditional diamond industry, we are paving the way to a better future with lab-grown and ethically sourced diamond jewelry. Our process for identifying elite craftsmanship and advanced high technology is infused with the same spirit of excellence that gives German engineering its reputation.

Two Complementary Thinkers in Perfect Harmony

Sustained by our time-tested friendship and exceptional teamwork, Juwels & Co. is a testament to our distinct, yet complementary strengths. In prioritizing our clients’ experience and refining every facet of our operations, we leverage the same talents and dispositions that underlie our 16-year bond. From order fulfillment and certifications to brand collaborations and activism, Juwels & Co. is a true reflection of our Julia x Julia bond.

We want to keep pushing this industry forward, advocate for better practices, and offer more value.

KNOWLEDGE

There's no need to know it all – that's what we're here for. We’re certified jewelry experts with a diploma from the Gemological Institute of America (GIA).We specialize in lab-grown diamonds and sustainable and ethical jewelry and we love to share our knowledge. With our expertise and resources, we’ll help you create the ring of your dreams. 

TRANSPARENCY

Transparency in a supply chain is the first step toward improving the rights of human beings.Our commitment to transparency extends to all aspects of our business which is why we’re open about our lab-grown diamond origins, quality, and cost. All of our products are 100% traceable.

TRUST

Trust is important when making any purchase but when it comes to buying diamonds, it’s even more so. We are eager to gain your trust by sharing our knowledge, and resources, and even have you part of the full design process. We are committed to helping you find the perfect ring.

CARE

We care about our customers, our planet, and humanity in general. That's why we only offer high-quality, recycled gold, lab-grown diamonds and full traceability. It’s time to set an end to diamond mines everywhere. Diamond mining is both harmful to the planet and incredibly unsustainable. About one ton of rock must be processed to recover 0.5 carats of rough diamonds. Thanks to modern technology there are endless, outstanding opportunities to live a luxurious and sustainable lifestyle.

KNOWLEDGE

There's no need to know it all – that's what we're here for. We’re certified jewelry experts with a diploma from the Gemological Institute of America (GIA).We specialize in lab-grown diamonds and sustainable and ethical jewelry and we love to share our knowledge. With our expertise and resources, we’ll help you create the ring of your dreams. 

TRANSPARENCY

Transparency in a supply chain is the first step toward improving the rights of human beings.Our commitment to transparency extends to all aspects of our business which is why we’re open about our lab-grown diamond origins, quality, and cost. All of our products are 100% traceable.

TRUST

Trust is important when making any purchase but when it comes to buying diamonds, it’s even more so. We are eager to gain your trust by sharing our knowledge, and resources, and even have you part of the full design process. We are committed to helping you find the perfect ring.

CARE

We care about our customers, our planet, and humanity in general. That's why we only offer high-quality, recycled gold, lab-grown diamonds and full traceability. It’s time to set an end to diamond mines everywhere. Diamond mining is both harmful to the planet and incredibly unsustainable. About one ton of rock must be processed to recover 0.5 carats of rough diamonds. Thanks to modern technology there are endless, outstanding opportunities to live a luxurious and sustainable lifestyle.

We are committed to Sustainability

We are committed to Sustainability

There are often dangerous and environmentally damaging methods used to obtain the raw materials for diamond jewelry pieces. The mining of diamonds and gold affects both people and the environment. As a result, jewelry is rarely sustainable and causes a lot of carbon emissions.

Sustainability is all about making conscious decisions that positively impact our planet and future generations. Choosing environmentally friendly jewelry may sound like a small step to take but can add up to make a big difference. 

When we set out to make a sustainable diamond business, we really set out to redefine luxury. We know it’s possible to live a beautiful life of luxury andtake care of our planet. 

In order to make our contribution to climate protection, we use recycled 14 carat gold and lab-grown diamonds that consume much less energy and resources than conventional diamonds. However, in order to offer you a 100% carbon neutral product, we offset our remaining carbon emissions for you by working with climeworks.

There are often dangerous and environmentally damaging methods used to obtain the raw materials for diamond jewelry pieces. The mining of diamonds and gold affects both people and the environment. As a result, jewelry is rarely sustainable and causes a lot of carbon emissions.

Sustainability is all about making conscious decisions that positively impact our planet and future generations. Choosing environmentally friendly jewelry may sound like a small step to take but can add up to make a big difference. 

When we set out to make a sustainable diamond business, we really set out to redefine luxury. We know it’s possible to live a beautiful life of luxury andtake care of our planet. 

In order to make our contribution to climate protection, we use recycled 14 carat gold and lab-grown diamonds that consume much less energy and resources than conventional diamonds. However, in order to offer you a 100% carbon neutral product, we offset our remaining carbon emissions for you by working with climeworks.

Our Diamond Quality Standarts 

Our Diamond Quality Standarts 

We are expert in understanding diamonds. With years of experience in the diamond industry, we are highly trained and knowledgeable about the 4Cs - Cut, Clarity, Color, and Carat. We understand the the process of finding the perfect diamond can be very stressful. Thats why we offer predetermined diamond quality standards, certified by GIA and IGI.


CARAT  -  we offer all-carat weight
Diamonds are measured by their carat weight. Large diamonds are rarer than small ones. Besides the other 3 Cs, the carat is based purely on personal preference.


CUT- Excellent
When a diamond is well-cut, light travels through it in a breathtaking way. That's why we only offer excellent-cut diamonds. 


CLARITY - VVS-VS
During the growing process of a diamond, they can form natural marks called inclusions or blemishes. We recommended diamonds from FL (flawless - no marks) to VS2 (very slightly included marks).


COLOR - D-G
The majority of diamonds used in jewelry are almost colorless with a slightly yellowish or brown tinge. Color is described using different letters – we recommend diamonds from D (colorless) to J (near colorless).

We are expert in understanding diamonds. With years of experience in the diamond industry, we are highly trained and knowledgeable about the 4Cs - Cut, Clarity, Color, and Carat. We understand the the process of finding the perfect diamond can be very stressful. Thats why we offer predetermined diamond quality standards, certified by GIA and IGI.


CARAT  -  we offer all-carat weight
Diamonds are measured by their carat weight. Large diamonds are rarer than small ones. Besides the other 3 Cs, the carat is based purely on personal preference.


CUT- Excellent
When a diamond is well-cut, light travels through it in a breathtaking way. That's why we only offer excellent-cut diamonds. 


CLARITY - VVS-VS
During the growing process of a diamond, they can form natural marks called inclusions or blemishes. We recommended diamonds from FL (flawless - no marks) to VS2 (very slightly included marks).


COLOR - D-G
The majority of diamonds used in jewelry are almost colorless with a slightly yellowish or brown tinge. Color is described using different letters – we recommend diamonds from D (colorless) to J (near colorless).

Pushing old boundaries of the Diamond Industry and taking it further with Aether Collaboration

Pushing old boundaries of the Diamond Industry and taking it further with Aether Collaboration

In addition, we are proud to be one of the first jewelers to use carbon-negative diamonds. This completely new process of producing genuine diamonds has so far only been accessible to a few jewelers. We offer climate-positive diamonds exclusively in personalised rings such as engagement rings or wedding bands.

In addition, we are proud to be one of the first jewelers to use carbon-negative diamonds. This completely new process of producing genuine diamonds has so far only been accessible to a few jewelers. We offer climate-positive diamonds exclusively in personalised rings such as engagement rings or wedding bands.

Learn more about the process